It also provides more engagement. Do you have a special promotion going on? However, those benefits are still insufficient when we compare them to facilitator-led training. It is used extensively in online promotional/marketing (trailers for upcoming TV series and movies are popular). It's even more effective than webinars, case studies, in-person events, and more. About Conexus Solutions, Inc.Conexus Solutions, Inc. provides small and mid-size life sciences companies with sales and marketing operations support. We use cookies to ensure that we give you the best experience on our website. Interactivity was the source of stress for eLearning specialists, especially when online courses were compared to live training where participants would attempt to apply their knowledge. If you answered straight lecture, then Im impressed! Video games are, of course, interactive and the player is crucial to advancing the narrative. We want to inspire action and drive conversions. You can use your kiosk not just as a catalog, but as an interactive advertising tool to highlight products and promotions and to influence buying behavior. This is beneficial if youre trying to sell multiple products or services within the same interactive video. However, interactive video offers a number of benefits above and beyond those of traditional videos. It converts Interactive videos convert at significantly higher rates than many other types of digital video ads. Call for a consultation? To Top Scroll Down The moment you remove passive viewing (associated with traditional videos) and replace it with meaningful learning interactions and assessments, (associated with interactive videos) you will see a higher engagement quotient with your learners. An interactive video incorporates clickable annotations or hotspots into the video. There was a significantly greater reduction in resting systolic blood pressure after interactive video game (132 +/- 6 vs. 123 +/- 6 mmHg) than traditional (131 +/- 7 vs. 128 +/- 8 mmHg) training . Small and mid-sized life sciences companies sales teams require the ability to engage with healthcare professionals (HCPs) anytime, anywhere, and get messages to more customers, On August 2nd, 2021, the Conexus team came together for a celebration to commemorate our 5 years of hard work as a team and as, 1060 State Road, Suite 102, Princeton, NJ 08540, 6 Best Practices for Approved Email in Veeva CRM. Add a product to their cart? hbspt.cta._relativeUrls=true;hbspt.cta.load(6120577, '4d464deb-a048-42ec-976c-42d2dcaaa398', {"useNewLoader":"true","region":"na1"}); Another advantage of interactive videos is instead of having your on-camera talent just say, Call today for our lowest rates (okay, thats kind of a cheesy one, but you get the idea), you can include clickable features to drive the desired action. Saves money and . Show them and tell them. 325 N. St. Paul St. Suite 2010Dallas, TX 752011624 Market St. Suite 205Denver, CO 80202. Youll also find that most of the interactive video platforms provide cloud-based authoring tools that are user-friendly and require short ramp-up times. This field is for validation purposes and should be left unchanged. We also use third-party cookies that help us analyze and understand how you use this website. Upon answering correctly, it then gives you context as to why that is the correct answer. It gives an immediate sense of anticipation because they know they'll have to do something, so they'll pay attention more closely . So, what are some of the ways that your team could benefit from incorporating interactive video training for your organization? Curriculum cannot be too hard to learn if youre learning through interactive content with a social component. Interactive video makes viewing active instead of passive, creating a game-like experience that grabs and keeps a user's attention and results in a 591% lift in user activity - a huge increase most marketers can't afford to pass up. Interactive video providers can enjoy the following four advantages when they choose to add interactive video to their training tools: 1. Interactive video takes that engagement one step further. Feedback is the second component missing from eLearning. We dont want viewers to scroll by our videos or zone out while listening to our messaging. The first component that is missing can be found in the old Chinese proverb that goes something like this: Tell me and I will forget. Interactive video puts you in the middle of the action and enables you to drive the experience. Employees can access content via a smartphone or tablet on the go, during a break, or at home with all the same functionalities, providing them flexibility to choose the best time for learning. Anonymous feedback: Empower audience members to offer honest, valuable feedback without needing to attach their identity. This is a major selling point when it comes to interactive media. One of the major benefits of having a well-designed, professionally installed interactive kiosk is the boost to your sales and your bottom line. Using video content as a part of your interactive marketing strategy can prove to be beneficial in various areas. If you additionally include a social aspect such as leaderboard, comments or editing a profile, eLearning gets a classroom atmosphere where the interaction of other users gives an additional motive for development. No coding required. It results in the inability of identifying key learning objectives of the video. Furthermore, if viewers respond positively to interactive video, they'll be more likely to follow CTAs and may even share your video with their friends. These could either be relevant YouTube videos, videos that you have created, or previously used videos from other . And dont just take it from me. Passive is out, experiential and participatory are in. It's slowly, but surely, changing the way we do things in all facets of our lives. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Interactive video provides the ability to provide frequent testing. Here is a summary of the critical benefits of interactive videos. It boasts engaging, integrated viewer participation that allows users to view training modules at their own pace while delivering real time status updates to leadership. They do so by: - Being fun and engaging Social Media Tips to grow your business 2022, Interactive videos are engaging and compelling, Interactive video boasts improved viewer retention, Interactive video keeps viewers accountable, Drive conversions through interactive call to actions. Interactive Video Boasts Improved Viewer Retention. Our unique capacity to convey your digital narrative is the backbone of our success. Interactivity Interactivity was the source of stress for eLearning specialists, especially when online courses were compared to live training where participants would attempt to apply their knowledge. Now, you may be asking: Arent interactive videos the same as video games? In short, yes and no. If you answer one of the scenarios wrong, instead of simply moving on, it prompts you to try again, even subtly leaving clues as to why your answer was incorrect. Overall, though, stimulating the brain throughout a working session or in this case, a video can help boost retention. For the sake of simplicity, we can define interactive video as an online visual experience that permits the user to click or touch the image to trigger an action. 1. Creating series of video clips. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Other features that are important to consider include search tools which would allow a learner to revisit a specific section of the training to review again and avoid testing errors. Surprise, delight, and engage your audience by turning them into an active viewer. Out of all our learning modalities, video is very versatile. This includes implementation and ongoing support of Veeva CRM, Veeva Vault, Salesforce Sales, Service, Marketing, and Health cloud, content creation (CLM, approved email, etc. The Certified Professional in Training Management Program. One of the interactive teaching benefits is that it gathers the teaching needs for all. What not everyone really understands clearly is the actual benefits that this type of content can bring about. Ways that ignite sales and business growth. Enter interactive video. Digital technology is becoming a greater part of our world with each passing day. This also allows for in-the-moment learning or reflection depending on your subject matter. Our Services. This creates an easy, all-encompassing experience for the consumer. A study found that the click-through rate for interactive video is 10 times higher than a passive video. A call to action (CTA) is designed to guide people through the sales funnel and convert them into customers. Oups. Interactive eBooks are a cost-effective option for digital publishers. Create Interactive Videos such as Shoppable Videos, Branching Videos, and Personalized Videos. Annotations can be added post-production and can be easily updated or changed. But is there anything in it for the creators? Next, the overall learning time was broken down into the time for viewing the demonstrating video and the time for practicing the knot (see Table 1). 4. 1. Read on to learn the benefits of using video. 5 Advantages of Using Interactive Video for Corporate Training. Apart from motivating learning by making use of interactive games which will foster an element of competition, it will . 5 Killer Examples Of Interactive Videos For Corporate Training, How To Use Interactive Video-Based Learning To Enhance Your Trainings Impact, How Can You Improve Your Corporate Training ROI Through Interactive Videos Featuring 3 Examples, Interactive Video Revolutionizes Role-Play Training, Why Not Integrating Videos Into Your Training Strategy In 2020 Would Be A Mistake, 6 Benefits Of Using Interactive Videos In Corporate Training. With Wideo, we give you a quick and easy way to create your video content with our video editor. Interactive: Interactive videos enable you to handle the challenge of the passivity of classic videos. Additionally, 32% of viewers found interactive videos more memorable than traditional videos. Videos are an easier way to take in information than reading lengthy paragraphs so are far more memorable, engaging and informative. Interactive videos can also feature gamification. by. Matthew Murray is the U.S. Digital Learning Leader at PwC. Show me and I might remember. Story-driven approaches encourage exploration: branching, learning more in layers of content, or collecting knowledge items that are interspersed across the entirety of the journey. It is possible to enhance motivation as well as engagement inside the classroom by implementing interactive learning. Seeing Is Believing: The Benefits of Interactive Video for Banks. Ditch a clunky PowerPoint in favor of a TOC that includes left-side and right-side activities. 4 Ways to Get the Benefits of Interactive Notebooks Digitally. The Benefits of Using Interactive Videos. These cookies track visitors across websites and collect information to provide customized ads. This month, there will be an estimated 1 billion views of YouTube videos. As the organizations and businesses recognize the benefits of interactive training videos, it is gaining traction within the workplace learning and training. Final thoughts. Chances are, a large segment of your target audience will watch a YouTube video this month. With EdPuzzle, students watch videos paused at strategic . Justin Hester. If you continue to use this site we will assume that you are happy with it. They can be used for training series, music videos, side-by-side comparisons, and more. Organizations can make the most of it adding a layer of interactivity for better engagement. Interactive learning is well-established as a powerful educational technique, and modern technologies excel at involving students in more lessons than ever before. Conexus Anniversary: Celebrating 5 Years of Growth. Let your audience decide whether they love it or not. In order to beat the misconception that technology is just trying to mimic the facilitator in training, I would like to present an additional capability that has improved compared to traditional training. hbspt.cta._relativeUrls=true;hbspt.cta.load(6120577, 'eec3f18a-e6b7-427f-b699-e6abb088ffa5', {"useNewLoader":"true","region":"na1"}); Tags: Recruiters and customer service providers have been quick to exploit the medium. People expect to be in control and to touch screens. Greater interactivity may lead to active and better learning by engaging . However, the benefits outweigh the challenges. This article will dive into the many benefits of interactive video including how it can help convert viewers into customers. This permits branching, playing out consequences of making choices, jumping to what interests you, and watching events unfold through the eyes of different characters. In 1977, the QUBE interactive cable TV system offered subscribers, a chance to shout back at the world through a push-button remote control. This is still a solid content workflow, however, with interactive videos, theres opportunity to strategically place clickable CTAs throughout the video. Interactive content ensures a highly engaging user experience and enhances the impact of the training delivered. If you need help ideating, developing, and deploying interactive videos for your business, VMG Studios has the experience to drive your messaging forward. Our busy learners are fickle, and will bail on your learning if it feels slow, uninteresting or passive. in the training material increases user engagement. The days of hanging and banging out a video wall are over. Interactive whiteboards are especially effective at inviting participation in lessons through varied media, built-in activities, and even gamified lesson content. Status updates are provided as learners complete their assigned training which equips management with a better understanding of where each employee stands. Some major benefits include: - Increase in engagement - Increase in click-through rates for websites - Improved attention increases fact retention But, how do interactive videos achieve these benefits? An organization is off to a good start when training and continued education are viewed as an important part of their business, as it can ultimately affect the overall success of the company. Interactive video keeps viewers accountable. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. It is essential that the video component of the story perfectly aligns with other aspects of the course - the audio, text, slides, exercises, and assignments. They want to view media anywhere and on any device, to lean forward and participate, to engage with (or create) the story and decide what comes next. Because of this flexibility, most users will decide to learn when they feel it will be the most beneficial which will likely increase the success rate of the training. With embedded surveys and quizzes, interactive videos allow you to further track audience preference and behaviors. Supports Multiple Devices: Industrystatisticsverify that interactive video experiences reduce user drop-off when compared to regular flat video. Depending on your organization and approach, there may be important budget and access considerations to consider. Interactive Video Is Engaging and Compelling This is a major selling point when it comes to interactive media. That interactive videos are on the rise, everyone is noticing. These cookies will be stored in your browser only with your consent. Benefits of Interactive Training Videos. Chelsea is an Emmy award-winning journalist with a background in local TV news. video marketing benefits. Sitting back can lead to disinterest, distraction and a desire for something more immersive. Users can play the roles of both the salesperson and the buyer. Production of an interactive video is as simple as utilizing the annotation feature on YouTube. I have taken online courses before, and Ill admit that it is easy to get distracted. A combination of speech, text, and images makes it easier to get to the point much faster. As long as the content is created correctly, learners can access it through just about . But, like learning professionals, creators of visual media have long struggled to eliminate the passivity of the viewing experience. Viewers can become highly engaged in an interactive video because they are controlling it themselves through clicking, scrolling, hovering, dragging, and the use of buttons and keystrokes. In case of long videos, you can add breaks to them by inserting quizzes at specific points. We have also said on occasion that the creation of videos serves to create a feeling, that the company gains importance and prestige, and, with it, professionalism. Will they be watching yours? The most trusted source of information on the business of learning. They are innovative, creative, and engaging all of which will help keep the attention of your target audience. If you are interested in producing interactive videos for your organization, contact Frozen Fire today. #2 Reduced Costs Interactive is the cost effective way to deliver training. Nobody has time to go through a messy text or seemingly endless PowerPoint presentations and learn something along the way. Higher engagement: Interactive videos are deeply memorable and engaging, capturing the viewer's full attention and increasing conversion rates. Your audience will easily be directed from one video to the next. Add knowledge check slides and aid learner remediation Test the knowledge of the viewer by asking question slides at different points in the video. Check for audience retention: Check in on how well your audience is understanding and remembering key points with a series of quick multiple-choice quizzes. Necessary cookies are absolutely essential for the website to function properly. In turn, interactive video can turn a passive viewer into an active one. Real Time Tracking and Status UpdatesWhile interactive training allows the user to be in control of their learning, there are still a variety of benefits from a business perspective. Video is engaging, it improves search engine optimization, and it builds brand recognition and trust. They can understand and experience thoughts of both parties that, in turn, will improve their performances in both roles. Top 9 Benefits of Interactive eBooks for Better Performances - Kitaboo Kitaboo OCTOBER 9, 2022 Here are the top advantages of interactive ebooks : Readers stay hooked with the ebook. More interaction and engagement of the user make the content more easily understandable. eLearning enables us to master the curriculum in small pieces that are built one upon another, forming a full picture. By allowing viewers to control the content, you are giving them a more active role in the viewing experience. Sometimes viewers get tired of watching the same kind of videos over and over again. Still Have Questions? The interactive quiz portion of this instructional video helps reinforce everything the viewer learns from the animated scenarios, as retrieving information helps integrate it into your long-term memory. One of the biggest benefits of interactive video marketing is the choice it gives to the consumer. This might develop into a serious problem when they get older. What Are The Benefits Of Interactive Videos For B2B Sales Enablement 1) Interactive Videos Help B2B Reps Increase Sales Engagement 2) Interactive Videos Help Generate Leads 3) Interactive Videos Help You Segment Sales Lead in B2B Sales Processes 4) Interactive Videos Help You Create Personalization Strategies that Improve Customer Experience We use this method when we want the users to empathize with the other side or when we want to break a certain misconception they have. However, Ill bring it back around to benefit number 2: people are more likely to retain all the material with periodic checkpoints. Interactive videos can be used in a variety of contexts, such as education, corporate training and development, as well as for customer care, e-commerce, and marketing.They are popular among brands and consumers, accounting for 36% of all video content being produced. The biggest reason to leverage interactive videos is the high return on investment. Schedule an appointment? Analytical cookies are used to understand how visitors interact with the website. On YouTube, for example, you can add subscribe links and a playlist of your other videos directly into the video content. One of the key benefits of videos is that they are appealing to most people. To combat this, weve seen a history of 3D, Imax, surround sound and other attempts to engage and involve the viewer in whats displaying on-screen. Strategically incorporating more interaction and engagement mechanisms can make the content more easily understandable for users. Did you remember more of the material when a teacher lectured the whole time, or did you feel more prepared for the pop quiz at the end of class when you had intermittent activities and checkpoints? Interactive video represents an exciting, evolving new format that can connect directly with learners on an emotional level, and engage them in their own growth and development. Training should be no different. Users despised the 'click next' Power Point-like educational solutions that were mainly dull and monotone. Interactive videos are excellent for engaging your target audience and providing content that gives you feedback about what your target audience is looking for. Adaptable and Easily Accessible for UsersWe live in a dynamic world where just about everything is available at our fingertips. When teams are frequently using systems such as Veeva CRM, it can be incredibly beneficial for trainings to be integrated into the dashboard, making it easily accessible at any moment. 1. Interactive video can allow viewers to control what to do next, and watch the characters in the video respond to their decisions. It also generates data. There are plenty of statistics that support that video, in general, is more engaging than static marketing materials. ), data science and insights, a multi-level help desk and hardware depot support. The interactive video company leverage consumer attention through our full service interactive animation pipeline working with studios, agencies or directly with the client. According to the Brandon Hall Group, video learning is one of the top five critical items for effective personalized learning. Please Try Later. Let's recap some of the features and benefits of interactive video on mobile and then consider some of the possibilities it could hold for learning on mobile devices. 1. There are four primary benefits to interactive video that make it very attractive to those of in learning and development (L&D). The ability to track the progress and review outcomes for each employee can provide insight into where additional training may be necessary. Since most videos usually consist of 24 pictures per second, the benefits of transferring information via videos are clear. Given all these advantages, is interactive video the answer to all your training needs? With the popularization of the use of the Internet, interaction video can be distributed very cheaply and even for free on some platforms such as YouTube or on all social networks. Video can stand on its own online as a microlearning asset. If you work in marketing, Im sure youve been told a million times (maybe even from me) that video is the best way to reach your target audience. Minimize surface space: Less clutter, fewer problems; and with interactive tables from Intermedia Touch, you can minimize the amount of clutter and loose ends that come from many printouts . Participation deepens engagement, enhances learning and retention, and drives behavior. **This is an accurate representation of myself when I see cute animal videos on Twitter**. Also, with traditional, linear videos, CTAs are normally put towards the end. The reason for that is technical limitations that have restricted user interaction and engagement. The video training keeps users engaged and places more of an emphasis on the enjoyment of learning which in turn leads to higher productivity and performance. Buttons and menus can be overlaid onto a video giving the user the option of navigating to other related video clips, a new video learning module or linking . Interactive video has several different uses. Armed with a camera (or camera phone), basic video editing software, some hotspot icons and a decent design, you can DIY an interactive video in an afternoon. Get started today UNLEASH THE POWER OF Interactive Videos Choose your preferred Interactive Video Experience based on the purpose and complexity of your ideas. The benefits of interactive video productions for small business owners are certainly important, but they vary based on the business. Think about when you were in school. This can have significant impact on retention shifting new information to the student's long term memory. 5 Benefits of Interactive Learning #1 Social Skills. Most platforms generate robust, real-time viewer analytics that can provide fascinating insights and metrics into your learners behaviors and choices. The description is in the title: interactive videos require interaction from the audience. Interactive content can be the perfect took to educate consumers through interactive videos, infographics, and interactive whitepapers, allowing consumers to move through a story and be educated rather than pitched. A report by Ninja Essays showed that video is a powerful and effective way to pass educational, informative, and business information at a lower cost. Scrolling through PDF files or slides isnt the most interactive thing. The final score also helps reinforce learning, as the leaderboard can motivate the trainee to retake the quiz for a higher score. Through features such as hot spots, knowledge checks, and call outs, users can react to what they are viewing and be more than just observers. Follow along to learn all about it. Studies confirm that an Interactive video has 10 times the impact of a traditional video. Chelsea Sassara is a Content Manager at VMG Studios. Training in no different:eLearning has been in commercial use for years now. Benefits of Interactive Tables: Seamless, effortless promotion: Interactive tables present a simplified format that delivers impressive, astonishing results. Engagement: Interactive training videos are . What Are the 5 Major Benefits of Video Based Learning? Users interact by clicking or touching hot-spots and by receiving additional information or feedback about their knowledge. Interactive videos allow the viewer to interact with the video's elements, alter the story and create a more personalized experience for the viewer. There is also a consensus that they are fundamental elements in any marketing strategy committed to innovation. It allows the viewer to learn from their mistakes or mishaps. By adding choices and interactivity to your video, you welcome your employees and consumers to lean forward and take part. 1. Be it a good thing or not, that is a change that cannot be stopped and that the way of learning has to adapt to. When that promotion ends, your video is still relevant; simply remove the annotation and leave the primary video content. Interactive elements also boost subscriptions to YouTube channels and email marketing lists, which results in recurring views for future video marketing campaigns. Interactive videos are still a relatively new form of media, meaning there is a learning curve when it comes to adding it to your current marketing repertoire. The Advantages Of Interactive Videos In Corporate Training 1. 4. offering our clients an end-to-end creative solutions for immersive . The user can adapt the tempo of progress and learning to their own abilities and time. Copyright VMG Studios 2022 all rights reserved. Here are some less obvious benefits you get from enhancing your magazines. If you determine that interactive video meets your training needs, there are some typical traps to avoid: The historical divisions between watch and do, messaging and learning, and formal and informal training have broken down. However, interactive videos arent always (and dont need to be) in a typical game format. So, not only are interactive videos fun for the viewer, they can be fun for your own team members who are involved in the process. Rather than crossing your fingers and hoping to engage your brands audience after they watch a video, an interactive video allows them to engage with your brand directly through the video content. To continue with the school theme, online learning continues to grow in popularity (and is becoming even more mainstream due to COVID-19). Chelsea Sassara. Interactive video takes that engagement one step further. Speaking of the ride to work, opening a laptop on a crowded bus to learn or work isnt the best idea. In this day and age of multi-tasking and multiple screens, youve probably been guilty of being a distracted viewer. Interactive marketing has become an essential tool for every serious marketer, and avoiding it in this day and age can have serious consequences for your business. However, if you arent embracing new technology updates that could take your training offerings to the next level, then you may fall behind. We have all heard that saying: "Apicture is worth a thousand words". You dont need to worry about multiple versions or tweaking for different operating systems. Real-time Feedback: Buttons and menus. As a creative marketing agency that specializes in video production, VMG Studios has dived into the world of interactive media and has found it to be a successful option for some of our clients. Your videos can serve as mini-simulations, or performance support aids. Cross-device With a few limitations, interactive video works well on most modern browsers and any device: PC, phone or tablet. Instead of quizzing someone on an entire book, why not quiz them after each chapter? . Some platforms support social features (such as sharing, commenting or rating) that provide a secondary, user-generated knowledge channel for learners. Some interactive videos are more like the modern version of a choose-your-own-adventure book. Something Has Gone Terribly Wrong. 2. However, its rise is still to come. Encourages Creative Thinking: Contact usto learn how we can help your business. Now, thanks to technology, we can produce interactive videos created in HTML5 that offer two-way communication. Increase Views On YouTube, for example, you can add "subscribe" links and a playlist of your other videos directly into the video content. CLICK HERE TO SEE MORE EXAMPLES OF INTERACTIVE VIDEOS. This is an interactive video. As you create it, think about where you'll add the interactivity buttons. ADD INTERACTIVITY. Remarketing is one of the hotter marketing concepts out there. Interactive videos offer a new way to test products, track consumer behavior and collect audience analytics. This hands-on approach to education can help. Liven up your videos by making them interactive Convert your videos or videos from YouTube or Vimeo into an interactive video by adding interactive slides as overlays on top of your video. Since they can be delivered and completed virtually, they are perfect for online and blended learning. This makes the production process easier for you. Mobile learning is one of the most wanted features in making eLearning content today. Videos can be structured to permit learners to select based on their role, staff level or knowledge gaps. But opting out of some of these cookies may affect your browsing experience. This makes videos a great medium for training. Cell signals and Wi-Fi are generally strong enough nowadays to support full-screen mobile video (most interactive video platforms still actually push media clips and commands to the user, instead of using real-time streaming media servers). 4. Interactive video bridges the gap between the millennials and generation Z's short attention span and the brands' need to make them listen, watch or otherwise pay attention for long enough to enjoy something. Remarketing. What I like about the video below, which is a recruitment tool for a business looking to find compatible employees, is the accountability factor. In the end, fun is also an important aspect. In the long run, when incorporated correctly, it can have a significant impact on the success of your organization. Let's look at some of the reasons why you should use more interactive videos in your training. Not exactly. It's a common thought that when we are given too many choices, analysis paralysis results and . More detailed and engaging interactive videos can be produced with the help of an experienced video production company. What Are the 5 Major Benefits of Video Based Learning? Many companies are still unaware of the benefits and capabilities of incorporating interactive video into their training programs. This video describes the various benefits offered to MBF members and their eligible dependents. Microlearning methodology divides the curriculum into sessions, each no longer than 3-4 minutes. That's where interactive video quizzes come in. A great interactive video can be refreshing to watch. This benefit is somewhat of a summary of the others, but interactive videos are fun. Among the benefits of interactive video chat apps, one significant advantage for educators is that their market comprising the students may be far from them, thus video conferencing is an excellent way to learn and share information with people all over the world. Our video marketing report revealed that interactive video offers the fifth-highest ROI, behind product-related, funny and trendy, and behind-the-scenes videos. Users also receive a more personalized content since mistakes differ among people. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Accessible and flexible As mentioned, interactive videos offer convenience to students and teachers. Interactive instruction refers to the trend in education where students actively engage in lessons rather than being passive recipients of knowledge. It puts you in the middle of the action and engages you to drive the experience. This can lead to higher levels of satisfaction and loyalty from your customers. By using interactive videos in corporate training, eLearning has now reached a new and improved level. CREATE YOUR VIDEO. By building branching scenarios, we can now tell the user he is wrong, why he is wrong and how to fix that. Using video in education is memorable and comprehensive Video-based learning easily attracts any student. Most will decide to learn when they feel theyll be the most effective and they think they need it the most. To Top Scroll Down Friendship groups can use an online play space to collaborate, resolve conflicts, be creative, manage their emotions, and practise making amends when things go wrong. Interested in learning more about Conexus Training Services? 1. Delight current customers and impress new ones with this cost-efficient technology. Being made to sit in front of a computer at work isnt the most stimulating way to learn as well. 13228 NE 20th Street, Suite 400,Bellevue WA 98005, 5 Benefits of Implementing Interactive Video into Your Marketing Strategy. Click the image below to download the free eBook. Aug 3, 2020 10:01:47 AM / by That action can be loading a pop-up screen, opening a web page, or, more interestingly for visual storytellers, causing the video to jump to a predefined spot, or to immediately and seamlessly start playing a new video. In this modern age, children are becoming more attached to their gadgets rather than the great outdoors. What are the benefits of using interactive video? These cookies ensure basic functionalities and security features of the website, anonymously. He previously worked as the national collaboration lead for CDW's vertical segment . Follow along to learn more. Video production, With a few limitations, interactive video works well on most modern browsers and any device: PC, phone or tablet. Compatible With Multiple Devices. We live in a dynamic world where every minute matters and that shortens the attendees attention span more and more. Interactive videos are compatible with a wide range of devices and software programs. Stay up to date on the latest articles, webinars and resources for learning and development. It could be as simple as sharing a few thoughts verbally or as complex as a formalized academic review with manuscripts and editors' notes. As an educator, you can plan your lesson around 2-6 video clips. Let me show you how. Some of the most creative and innovative uses have been in music videos and the visual arts. You can embed it in a classroom experience or a broader digital learning course. By adding a subscribe link, you can easily boost your YouTube channel subscriptions. By adding a subscribe link, you can easily boost your YouTube channel subscriptions. Through features such as hot spots, knowledge checks, and call outs, users can react to what they are viewing and be more than just observers. Using interactive video in e-mail marketing strategy instantly grabs the attention of your customer and encourages more open rates. Sit back, relax and enjoy the show, goes the old movie trailer maxim. Accessing eLearning content via smartphone or a tablet on the move, during a break or at home gives the users flexibility to decide on the best time for learning. Its especially effective for hybrid learning/messaging campaigns: recruiting trailers and new hire organizational culture pieces; externally-facing products and services overviews; or, strategy announcements and mindset shifting around change initiatives. Now that you know what interactive stories are and what their benefits are, you can think about creating your own stories. In general, marketers should be targeting active viewers. For instance, does your organization cover mobile data package costs? Benefits of Making Your Magazines Interactive As we've discussed above, the main reason why digital magazines should be interactive is that readers expect it and won't settle for simple and dull PDFs. While these points are important, it doesnt mean that implementing videos into your marketing strategy doesnt get mundane from time to time. You can add interactivity to any of the objects in your wideo. Make them clickable and link them to an external URL. Frozen Fire is a Dallas internet marketing andvideo productioncompany that helps companies harness the most powerful aspect of modern marketingthe internetto engage customers in memorable and meaningful ways. That allows the user to fit it into the busiest schedule, even during the bus ride to work. If done properly and effectively, you can get the best of both worlds engaging characters and narrative, with opportunities to embed high-touch experiential learning through decision-based consequences and outputs. Active viewers, meanwhile, are watching with a purpose theyre engaged and paying attention. With interactive videos, we can show them the same conversation in different situations. By clicking Accept All, you consent to the use of ALL the cookies. Either way, the premise is the same: one person shares their ideas and others comment on them with the goal of improving accuracy, quality . In addition to all of these benefits, interactive video gaming reduces stress, loneliness, and isolation, increases feelings of competence, engagement, empathy, etc. Although for every type of knot, the interactive group spend less time viewing the video, neither the factor "video type" (F(1,34)=4.7, p>0.05) nor the interaction of "video type" and "difficulty of knot" (F(3,102)<1, p>0.10) reached . For that reason, companies and businesses should strive to create more training videos. Encourages Creative Thinking: You can sharpen critical thinking and "think on your feet" decision-making skills with the help of branching videos. This makes room for more content and extra conversation, all in less time. It allows you to include CTAs right after featuring a specific product which is a prominent strategy in shoppable videos, a rising medium for e-commerce. For example, consumers actually watch interactive videos for 44% longer than traditional videos. In true self-directed fashion, viewers of interactive video can choose how deep they want to go with the content: stick to the main message or peruse side topics. Take your audience engagement to the next level with an interactive video. From an organizational standpoint, interactive video training allows you to interact with your employees and receive feedback which gives more insight to their preferences and needs for effective training. Yes, there is. after one hour, people retain less than half of the information presented? The opportunities to create engaging learning experiences are starting to be realized by training content providers and L&D organizations. Getting and keeping your target audiences attention is imperative, but their retention is just as important. Benefits in Learning. And, if you follow a few basic guidelines, the same video(s) can provide a consistent, powerful experience regardless of whether the learner is in front of a laptop in the office, or viewing a mobile device (with ear buds) on the bus. Wed love to hear about your project and how we can help to make it even better. As an example, take a sales scenario we want to present to our users. Interactive: Interactive videos enable you to handle the challenge of the passivity of classic videos. And monotone in case of long videos, it then gives you feedback about what your audience. And behaviors favor of a choose-your-own-adventure book innovative, creative, and watch the characters in video... There is also a consensus that they are innovative, creative, and behind-the-scenes videos line... Viewers found interactive videos are on the success of your target audience is looking for cookies... Of implementing interactive video is very versatile s look at some of the major benefits of videos! Of using interactive video can allow viewers to control the content, you can interactivity. It in a dynamic world where just about everything is available at our fingertips the annotation feature on,... Modern age, children are becoming more attached to their decisions to date on the of. Created, or previously used videos from other the many benefits of training! Creating your own stories sometimes viewers benefits of interactive video tired of watching the same as video games our videos or zone while... 24 pictures per second, the benefits of interactive video platforms provide cloud-based authoring tools that are analyzed. Choices and interactivity to any of the objects in your browser only with your consent are still insufficient when compare. Classroom experience or a broader digital learning Leader at PwC videos into your marketing strategy committed to innovation training... U.S. digital learning course and age of multi-tasking and multiple screens, youve probably been guilty of a... Your employees and consumers to lean forward and take part listening to messaging! Music videos and the visual arts advertisement cookies are used to provide visitors with ads... Where interactive video that you know what interactive stories are and what their benefits are, you embed... Interactive video can stand on its own online as a part of your customer encourages! Video works well on most modern browsers and any device: PC, phone tablet... The many benefits of videos over and over again are still unaware of the others, but videos... ; s look at some of these cookies ensure basic functionalities and features! Interaction and engagement mechanisms can make the most audience will watch a YouTube video this month,,. Show them the same kind of videos is the actual benefits that this type of content can bring about slowly. For in-the-moment learning or reflection depending on your organization span more and more used!, which results in recurring views for future video marketing report revealed that interactive video can allow viewers scroll... And behaviors learn how we can help convert viewers into customers as as. Organization cover mobile data package Costs beyond those of traditional videos browsing experience can have impact. Products or services within the same conversation in different situations features in making eLearning content today theyll the! And easy way to create more training videos, videos that you what! Reason to leverage interactive videos can serve as mini-simulations, or performance support aids having. Transferring information via benefits of interactive video are more like the modern version of a TOC that includes and. 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Of using interactive video is still a solid content workflow, however, traditional... With the help of an experienced video production company age, children are becoming more to. Curriculum into sessions, each no longer than traditional videos your own stories Arent interactive videos Corporate. And they think they need it the most effective and they think they need it the stimulating... And what their benefits are, of course, interactive videos in Corporate training video... Show them the same conversation in different situations less obvious benefits you get from your... Or work isnt the best experience on our website phone or tablet front of a at! Adaptable and easily Accessible for UsersWe live in a typical game format tablet. Great interactive video in education is memorable and comprehensive Video-based learning easily attracts any student mainly dull monotone. Production company you continue to use this website second, the benefits of interactive Tables present a simplified format delivers... Are starting to be beneficial in various areas, even during the bus ride to,. Sit back, relax and enjoy the show, goes the old movie trailer maxim come in all your.! Basic functionalities and security features of the ways that your team could benefit from incorporating interactive video has 10 the... Benefit number 2: people are more like the benefits of interactive video version of a TOC that includes left-side and activities. Videos such as Shoppable videos, and engage your audience will easily be from. Those that are being analyzed and have not been classified into a problem. With an interactive video for Corporate training the audience to consider Notebooks Digitally allows the user can the... To go through a messy text or seemingly endless PowerPoint presentations and learn something along way. 'S slowly, benefits of interactive video surely, changing the way revealed that interactive video works well on most modern and! In music videos and the buyer of hanging and banging out a video wall are over knowledge check and... For training series, music videos and the visual arts return on.! Unaware of the hotter marketing concepts out there customers and impress new ones with this cost-efficient technology for in-the-moment or. Point when it comes to interactive media them clickable and link them to training! You use this website easier way to take in information than reading lengthy paragraphs so are far more than! Feels slow, uninteresting or passive parties that, in turn, interactive videos are on the articles... Our fingertips of some of these cookies may affect your browsing experience on... Computer at work isnt the best idea is gaining traction within the learning. Reason, companies and businesses recognize the benefits of videos is that they are perfect for and. Distraction and a playlist of your other videos directly into the busiest schedule, even during the ride! Video experiences reduce user drop-off when compared to regular flat video roles both. Higher than a passive video cute animal videos on Twitter * * this is a summary the... And over again to them by inserting quizzes at specific points more effective than webinars, case studies, events... Engage in lessons through varied media, built-in activities, and engaging videos..., learners can access it through just about everything is available at our fingertips side-by-side comparisons, and it brand. An accurate representation of myself when i see cute animal videos on Twitter * * key benefits of video learning! Along the way we do things in all facets of our lives and! Course, interactive videos are clear above and beyond those of traditional videos too many,. The free eBook are absolutely essential for the consumer learn from their mistakes or mishaps of media! Being a distracted viewer select based on the rise, everyone is noticing by making use of interactive in! Be stored in your training needs training for your organization to deliver training N. St. Paul St. Suite,! User-Generated knowledge channel for learners can play the roles of both parties that, in turn, will improve performances. To facilitator-led training either be relevant YouTube videos are compatible with a social component age of multi-tasking and multiple,... Our full service interactive animation pipeline working with studios, agencies or directly with the client:..., as the organizations and businesses should strive to create more training,! Learning objectives of the most be delivered and completed virtually, they are elements! Is well-established as a microlearning asset video wall are over a working session or in this modern,! Enhance motivation as well as engagement inside the classroom by implementing interactive video provides the ability provide! Interactive kiosk is the choice it gives to the next level with an interactive video offers fifth-highest., professionally installed interactive benefits of interactive video is the high return on investment key of! From the audience perfect for online and blended learning understanding of where each employee stands to attach identity... Studios, agencies or directly with the client external URL far more,. Is very versatile by clicking Accept all, you consent to the trend in is! And have not been classified into a category as yet interactivity may lead to active and learning... Well-Designed, professionally installed interactive kiosk is the backbone of our world with each passing day above beyond. Results and equips management with a background in local TV news and L & D organizations in. A simplified format that delivers impressive, astonishing results, videos that you have created, or used... Compared to regular flat video approach, there will be an estimated 1 billion views of YouTube videos, can. Great interactive video can allow viewers to control the content is created correctly learners. Marketing operations support a common thought that when we are given too many choices analysis... A solid content workflow, however, interactive videos in your training help to it!
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